read only those figures like McLuhan, like Parker 
Tyler, like Pauline Kael, who can open us up 
sensorily toward this world we are immersed in. It 
is my belief that popular culture and mass media 
speak to a part of the brain that is not measurable 
yet. They have still not figured out how to measure 
that part of the brain that looks at television. I 
have repeatedly spoken about how I feel, that I 
have all kinds of different parts of my brain and 
this one part that is the conventional, traditional, 
Appollonian part that was trained by logic—I am 
aware of using that, I use it as a teacher, I use it 
as a writer and so on. But at night, when I turn on 
Entertainment Tonight , after dinner and just sit